The trust effect towards online seller in social commerce

Social Commerce has gained its popularity among the Social Networks Sites (SNSs) user as online shopping medium.The popularity has engaged small online businesses to use the SNSs as their business platforms.However, trust remains as the main issues in Social Commerce due to its unique features.This...

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Bibliographic Details
Main Authors: Ramli, Ramona, Abu Bakar, Asmidar, Ismail, Roslan, Aziz, Norshakirah
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/22854/1/ICOCI%202017%20317-322.pdf

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