Four decades of academic research on product diversification-performance relationship: analysis and foresight
This paper presents a critical review of past research on the relationship of product diversification to performance and suggests avenues for future research. Several perspectives provide rationalization for pursuing product diversification strategy but academic research on the relationship produced...
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| Format: | Article |
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Inderscience Publishers
2017
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| _version_ | 1825804846407614464 |
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| author | Mehmood, Khawaja Khalid Abdullah, Haim Hilman |
| author_facet | Mehmood, Khawaja Khalid Abdullah, Haim Hilman |
| author_sort | Mehmood, Khawaja Khalid |
| collection | UUM |
| description | This paper presents a critical review of past research on the relationship of product diversification to performance and suggests avenues for future research. Several perspectives provide rationalization for pursuing product diversification strategy but academic research on the relationship produced inconsistent findings. Likewise, supremacy of related diversification against unrelated diversification also remains an unsolved mystery. The deployment of different product diversification measurement techniques, performance ratios, and application of multiple research designs contributed to the body of knowledge but also added to inconsistencies on the topic. Admitting the complexity of this topic, some researchers adopted contingency perspective of the relationship and contributed to this research area by studying the relationship of product diversification to performance through use of moderators. Future researchers need to test certain other crucial moderators in the context of this relationship along with ensuring careful selection of diversification measurement techniques and performance indicators. |
| first_indexed | 2024-07-04T06:22:22Z |
| format | Article |
| id | uum-22990 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T06:22:22Z |
| publishDate | 2017 |
| publisher | Inderscience Publishers |
| record_format | eprints |
| spelling | uum-229902018-02-13T00:56:43Z https://repo.uum.edu.my/id/eprint/22990/ Four decades of academic research on product diversification-performance relationship: analysis and foresight Mehmood, Khawaja Khalid Abdullah, Haim Hilman HD28 Management. Industrial Management This paper presents a critical review of past research on the relationship of product diversification to performance and suggests avenues for future research. Several perspectives provide rationalization for pursuing product diversification strategy but academic research on the relationship produced inconsistent findings. Likewise, supremacy of related diversification against unrelated diversification also remains an unsolved mystery. The deployment of different product diversification measurement techniques, performance ratios, and application of multiple research designs contributed to the body of knowledge but also added to inconsistencies on the topic. Admitting the complexity of this topic, some researchers adopted contingency perspective of the relationship and contributed to this research area by studying the relationship of product diversification to performance through use of moderators. Future researchers need to test certain other crucial moderators in the context of this relationship along with ensuring careful selection of diversification measurement techniques and performance indicators. Inderscience Publishers 2017 Article PeerReviewed Mehmood, Khawaja Khalid and Abdullah, Haim Hilman (2017) Four decades of academic research on product diversification-performance relationship: analysis and foresight. J. for Global Business Advancement, 10 (1). p. 43. ISSN 1746-966X http://doi.org/10.1504/JGBA.2017.081534 doi:10.1504/JGBA.2017.081534 doi:10.1504/JGBA.2017.081534 |
| spellingShingle | HD28 Management. Industrial Management Mehmood, Khawaja Khalid Abdullah, Haim Hilman Four decades of academic research on product diversification-performance relationship: analysis and foresight |
| title | Four decades of academic research on product diversification-performance relationship: analysis and foresight |
| title_full | Four decades of academic research on product diversification-performance relationship: analysis and foresight |
| title_fullStr | Four decades of academic research on product diversification-performance relationship: analysis and foresight |
| title_full_unstemmed | Four decades of academic research on product diversification-performance relationship: analysis and foresight |
| title_short | Four decades of academic research on product diversification-performance relationship: analysis and foresight |
| title_sort | four decades of academic research on product diversification performance relationship analysis and foresight |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT mehmoodkhawajakhalid fourdecadesofacademicresearchonproductdiversificationperformancerelationshipanalysisandforesight AT abdullahhaimhilman fourdecadesofacademicresearchonproductdiversificationperformancerelationshipanalysisandforesight |