Marketing library services online: Strategies and challenges for academic libraries
The dynamism of the higher education scene in Malaysia continues to have a catalytic effect on the Institutions of Higher Education, both public and private. The competition between and among these institutions is immense. There is an inevitable push by most institutions to reform, to improve and to...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2004
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| Online Access: | https://repo.uum.edu.my/id/eprint/2310/1/syed_salim-pwork.pdf |
| _version_ | 1825739949234716672 |
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| author | Agha, Syed Salim |
| author_facet | Agha, Syed Salim |
| author_sort | Agha, Syed Salim |
| collection | UUM |
| description | The dynamism of the higher education scene in Malaysia continues to have a catalytic effect on the Institutions of Higher Education, both public and private. The competition between and among these institutions is immense. There is an inevitable push by most institutions to reform, to improve and to set and establish higher standards in all fields of endeavor. The demand for quality services from the public, university students, academic staff and management is driving academic institutions to change and change for the better. This same demand is being felt by academic libraries for increased, relevant, useful and sophisticated library services. |
| first_indexed | 2024-07-04T05:18:40Z |
| format | Conference or Workshop Item |
| id | uum-2310 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:18:40Z |
| publishDate | 2004 |
| record_format | eprints |
| spelling | uum-23102011-02-21T04:27:46Z https://repo.uum.edu.my/id/eprint/2310/ Marketing library services online: Strategies and challenges for academic libraries Agha, Syed Salim Z719 Libraries (General) The dynamism of the higher education scene in Malaysia continues to have a catalytic effect on the Institutions of Higher Education, both public and private. The competition between and among these institutions is immense. There is an inevitable push by most institutions to reform, to improve and to set and establish higher standards in all fields of endeavor. The demand for quality services from the public, university students, academic staff and management is driving academic institutions to change and change for the better. This same demand is being felt by academic libraries for increased, relevant, useful and sophisticated library services. 2004 Conference or Workshop Item NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/2310/1/syed_salim-pwork.pdf Agha, Syed Salim (2004) Marketing library services online: Strategies and challenges for academic libraries. In: Seminar Kebangsaan Perpustakaan di Malaysia, 25-27 Mei 2004, Berjaya Langkawi & Spa Resort Langkawi, Kedah. (Unpublished) |
| spellingShingle | Z719 Libraries (General) Agha, Syed Salim Marketing library services online: Strategies and challenges for academic libraries |
| title | Marketing library services online: Strategies and challenges for academic libraries |
| title_full | Marketing library services online: Strategies and challenges for academic libraries |
| title_fullStr | Marketing library services online: Strategies and challenges for academic libraries |
| title_full_unstemmed | Marketing library services online: Strategies and challenges for academic libraries |
| title_short | Marketing library services online: Strategies and challenges for academic libraries |
| title_sort | marketing library services online strategies and challenges for academic libraries |
| topic | Z719 Libraries (General) |
| url | https://repo.uum.edu.my/id/eprint/2310/1/syed_salim-pwork.pdf |
| work_keys_str_mv | AT aghasyedsalim marketinglibraryservicesonlinestrategiesandchallengesforacademiclibraries |