Evaluating Social Media
Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce.To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms.The main objective is...
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| Format: | Book Section |
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IGI Global
2018
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| _version_ | 1825804897717583872 |
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| author | Hassan, Shahizan Shiratuddin, Norshuhada Hashim, Nor Laily Li, Feng |
| author_facet | Hassan, Shahizan Shiratuddin, Norshuhada Hashim, Nor Laily Li, Feng |
| author_sort | Hassan, Shahizan |
| collection | UUM |
| description | Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce.To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms.The main objective is to develop a new assessment model able to integrate a broad range of criteria such as likes, subscribers, comments, posts, shares, and links.The authors extend previous assessment models focused on individual platforms such as blogs and propose a Social Media Influence Assessment model (SMIA). The process of model development—criteria, dimensions, and formula—and its validation are discussed. The results indicate that social media's influence can be measured in a structured, quantifiable manner by utilising a set of nine criteria grouped into three dimensions: recognition, activity generation, and credibility. |
| first_indexed | 2024-07-04T06:23:10Z |
| format | Book Section |
| id | uum-23278 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T06:23:10Z |
| publishDate | 2018 |
| publisher | IGI Global |
| record_format | eprints |
| spelling | uum-232782018-02-15T01:20:57Z https://repo.uum.edu.my/id/eprint/23278/ Evaluating Social Media Hassan, Shahizan Shiratuddin, Norshuhada Hashim, Nor Laily Li, Feng P Philology. Linguistics Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce.To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms.The main objective is to develop a new assessment model able to integrate a broad range of criteria such as likes, subscribers, comments, posts, shares, and links.The authors extend previous assessment models focused on individual platforms such as blogs and propose a Social Media Influence Assessment model (SMIA). The process of model development—criteria, dimensions, and formula—and its validation are discussed. The results indicate that social media's influence can be measured in a structured, quantifiable manner by utilising a set of nine criteria grouped into three dimensions: recognition, activity generation, and credibility. IGI Global 2018 Book Section PeerReviewed Hassan, Shahizan and Shiratuddin, Norshuhada and Hashim, Nor Laily and Li, Feng (2018) Evaluating Social Media. In: Media Influence. IGI Global, pp. 293-309. ISBN 9781522539292 http://doi.org/10.4018/978-1-5225-3929-2.ch016 doi:10.4018/978-1-5225-3929-2.ch016 doi:10.4018/978-1-5225-3929-2.ch016 |
| spellingShingle | P Philology. Linguistics Hassan, Shahizan Shiratuddin, Norshuhada Hashim, Nor Laily Li, Feng Evaluating Social Media |
| title | Evaluating Social Media |
| title_full | Evaluating Social Media |
| title_fullStr | Evaluating Social Media |
| title_full_unstemmed | Evaluating Social Media |
| title_short | Evaluating Social Media |
| title_sort | evaluating social media |
| topic | P Philology. Linguistics |
| work_keys_str_mv | AT hassanshahizan evaluatingsocialmedia AT shiratuddinnorshuhada evaluatingsocialmedia AT hashimnorlaily evaluatingsocialmedia AT lifeng evaluatingsocialmedia |