Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern
The issue of counterfeiting is common in many parts of the world, especially in the developing countries.This issue has reached a critical stage when counterfeiting is viewed globally as a criminal act and even on par with narcotics, weapons, human trafhcking and terrorism. There were many studies...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Serials Publications
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/23312/1/IJABER%202017%2015%2024%2041-%2047.pdf |
| _version_ | 1825804902493847552 |
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| author | Mohd Noor, Nor Azila Muhammad, Azli |
| author_facet | Mohd Noor, Nor Azila Muhammad, Azli |
| author_sort | Mohd Noor, Nor Azila |
| collection | UUM |
| description | The issue of counterfeiting is common in many parts of the world, especially in the developing
countries.This issue has reached a critical stage when counterfeiting is viewed globally as a criminal act and even on par with narcotics, weapons, human trafhcking and terrorism. There were many studies in the past carried out to find the underlying reasons why consumers purchase counterfeit products.However, there is no best solution to overcome this issue other than a strict and standard law enforcement to he practiced and enforced all around the world. This article sets out to examine to what extent ethical concern influences consumers' purchase behaviour of counterfeit products.An intercept survey involving consumers who visited hot spot areas selling counterfeit products was conducted.A self-administered questionnaire was designed using established scales.A variety of statistical techniques were used to analyze the data.Analyses conducted reveal that ethical concern is negatively related to the purchase behaviour of counterfeit products. The findings indicate that respondents who have higher ethical concern will have lower tendency to purchase counterfeit products.The research provides an understanding of ethical issue on unethical behaviour such as counterfeiting. |
| first_indexed | 2024-07-04T06:23:14Z |
| format | Article |
| id | uum-23312 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:23:14Z |
| publishDate | 2017 |
| publisher | Serials Publications |
| record_format | eprints |
| spelling | uum-233122018-02-15T01:25:56Z https://repo.uum.edu.my/id/eprint/23312/ Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern Mohd Noor, Nor Azila Muhammad, Azli HC Economic History and Conditions The issue of counterfeiting is common in many parts of the world, especially in the developing countries.This issue has reached a critical stage when counterfeiting is viewed globally as a criminal act and even on par with narcotics, weapons, human trafhcking and terrorism. There were many studies in the past carried out to find the underlying reasons why consumers purchase counterfeit products.However, there is no best solution to overcome this issue other than a strict and standard law enforcement to he practiced and enforced all around the world. This article sets out to examine to what extent ethical concern influences consumers' purchase behaviour of counterfeit products.An intercept survey involving consumers who visited hot spot areas selling counterfeit products was conducted.A self-administered questionnaire was designed using established scales.A variety of statistical techniques were used to analyze the data.Analyses conducted reveal that ethical concern is negatively related to the purchase behaviour of counterfeit products. The findings indicate that respondents who have higher ethical concern will have lower tendency to purchase counterfeit products.The research provides an understanding of ethical issue on unethical behaviour such as counterfeiting. Serials Publications 2017 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/23312/1/IJABER%202017%2015%2024%2041-%2047.pdf Mohd Noor, Nor Azila and Muhammad, Azli (2017) Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern. International Journal of Applied Business and Economic Research, 15 (24). pp. 41-47. ISSN 0972-7302 http://www.serialsjournals.com/articles.php?volumesno_id=1374&journals_id=22&volumes_id=1066 |
| spellingShingle | HC Economic History and Conditions Mohd Noor, Nor Azila Muhammad, Azli Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title | Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_full | Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_fullStr | Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_full_unstemmed | Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_short | Consumers' Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern |
| title_sort | consumers purchase behaviour of non deceptive counterfeit products the role of ethical concern |
| topic | HC Economic History and Conditions |
| url | https://repo.uum.edu.my/id/eprint/23312/1/IJABER%202017%2015%2024%2041-%2047.pdf |
| work_keys_str_mv | AT mohdnoornorazila consumerspurchasebehaviourofnondeceptivecounterfeitproductstheroleofethicalconcern AT muhammadazli consumerspurchasebehaviourofnondeceptivecounterfeitproductstheroleofethicalconcern |