| Summary: | Despite the tough climate for golf operations and golf participation in general, this industry also exhibits the potential to be a great niche tourism product.As such, to deal with the changing landscape of business in golf industry, designing an effective business model is highly imperative.This study aims to explore the business model in a golf industry, in search for a business model that is effective and competitive.A proposed framework is presented to look at various elements
and components of a golf business.While the data is yet to be collected using a case study approach to a golf club in the northern region, the study suggests that the findings will provide useful insights to the golf business in designing an
effective business model, hence develop necessary strategies towards superior performance.
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