| Summary: | In today’s intensely competitive and global marketplace, maintaining a competitive advantage is required, competitive advantage does not lies only product and services differentiation or cost leadership but in also being able to tap the company’s core competencies and rapidly respond to customer’s needs and competitor’s moves. HR management can play a role in environmental scanning, such as analyzing external environment and as well the movements of the competitors, HR also participates in the
strategy formulation for internal environment, of the company by doing so HR managers become strategic partners in business operations play prospective roles rather than being passive administrators reacting to the requirements of other business functions. Globalization is like a rain no one can stop it, many countries are signing Free Trade
Agreements with each other, employees are being told to be the best and find better ways of increasing productivity or having the company close down because of its inability to
compete with other in the same business, to strengthen their position in the market place; many companies are merging with their rivals or acquiring new business. HR managers become strategic partners in business operations, playing prospective roles rather than being passive administrators reacting to the requirements of other business functions.
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