The effect of actual social ties to the actual buying in social commerce
Popularity of the social media usage has opened a wide opportunity to the online sellers to expand their social commerce revenue.Unfortunately, this potential can’t be fully utilized by most of them especially by the individual online sellers whom are usually running the business individually and n...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23557/1/ICT4T2016%20293%20297.pdf |