Value co-creation and innovation performance: A conceptual model
To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery pr...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23672/1/CBM%202017%20160%20167.pdf |
| Summary: | To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery process
which is known as value co-creation.Applying the value co-creation in service development and delivery
enables customers to personalize the products and services based on their preferences and desire. This
paper contributes in defining and discussing the concept of value co-creation based on DART Model and
proposes potential relationships between value co-creation and innovation performance. |
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