Value co-creation and innovation performance: A conceptual model
To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery pr...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23672/1/CBM%202017%20160%20167.pdf |
| _version_ | 1825804966247268352 |
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| author | Choo, Ling Suan Taghizadeh, Seyedeh Khadijeh Rahman, Syed Abidur |
| author_facet | Choo, Ling Suan Taghizadeh, Seyedeh Khadijeh Rahman, Syed Abidur |
| author_sort | Choo, Ling Suan |
| collection | UUM |
| description | To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery process
which is known as value co-creation.Applying the value co-creation in service development and delivery
enables customers to personalize the products and services based on their preferences and desire. This
paper contributes in defining and discussing the concept of value co-creation based on DART Model and
proposes potential relationships between value co-creation and innovation performance. |
| first_indexed | 2024-07-04T06:24:14Z |
| format | Conference or Workshop Item |
| id | uum-23672 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:24:14Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-236722018-03-15T01:36:36Z https://repo.uum.edu.my/id/eprint/23672/ Value co-creation and innovation performance: A conceptual model Choo, Ling Suan Taghizadeh, Seyedeh Khadijeh Rahman, Syed Abidur HD28 Management. Industrial Management To expand market share in a dynamic setting of competition, service organizations are obligated to be innovative in offering products and services to its customers. Consequently, Service Dominant Logic (S-D logic) has emerged to involve customers in the process of service development and delivery process which is known as value co-creation.Applying the value co-creation in service development and delivery enables customers to personalize the products and services based on their preferences and desire. This paper contributes in defining and discussing the concept of value co-creation based on DART Model and proposes potential relationships between value co-creation and innovation performance. 2017 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/23672/1/CBM%202017%20160%20167.pdf Choo, Ling Suan and Taghizadeh, Seyedeh Khadijeh and Rahman, Syed Abidur (2017) Value co-creation and innovation performance: A conceptual model. In: Conference on Business Management 2017, 29-30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia. |
| spellingShingle | HD28 Management. Industrial Management Choo, Ling Suan Taghizadeh, Seyedeh Khadijeh Rahman, Syed Abidur Value co-creation and innovation performance: A conceptual model |
| title | Value co-creation and innovation performance: A conceptual model |
| title_full | Value co-creation and innovation performance: A conceptual model |
| title_fullStr | Value co-creation and innovation performance: A conceptual model |
| title_full_unstemmed | Value co-creation and innovation performance: A conceptual model |
| title_short | Value co-creation and innovation performance: A conceptual model |
| title_sort | value co creation and innovation performance a conceptual model |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/23672/1/CBM%202017%20160%20167.pdf |
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