Marketing knowledge management, innovation process, learning capability, environmental dynamism and Nigerian SMEs marketing innovation performance

Marketing knowledge management, innovation process, learning capability, environmental dynamism and Nigerian SMEs marketing innovation performance

Marketing innovation is crucial to the success of Small and Medium Enterprises SMEs.As SMEs are faced with the challenge of globalization, it is the duty of managers to mobilize internal and external resources, and as well develop resources deployment capabilities.Equally, it is the duty of manager...

書目詳細資料
Main Authors:	Muddaha, Garba, Yeoh, Khar Kheng, Sulaiman, Yaty
格式:	Conference or Workshop Item
語言:	English
出版:	2017
主題:	HD28 Management. Industrial Management
在線閱讀:	https://repo.uum.edu.my/id/eprint/23681/1/CBMM%202017%2069%2077.pdf

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