Marketing Channel Conduct and Margin on Performance of Soft Drink Distributors in Maiduguri, Borno state, Nigeria
This study investigates the causal relationship between soft drinks marketing channel conduct and margin on the performance of distributors in Maiduguri, Nigeria.Specifically, the study focuses on the different channels involved, power relationship and margin determinant on the general performance...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23682/1/CBMM%202017%20%2078.pdf |