Brand community: The right crowd for crowdfunding
Recently crowdfunding has become popular among entrepreneurs, startups and non-profit organizations. Funders often seek to get something back either in form of equity or non-financial terms.Members of the same group show strong relationship for crowdfunding rather than individuals.Brand community...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23698/1/CBMM%202017%20179%20203.pdf |
| _version_ | 1803628586831183872 |
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| author | Shaari, Hasnizam Md Salleh, Salniza Siddiqui, Benazir Ahmed |
| author_facet | Shaari, Hasnizam Md Salleh, Salniza Siddiqui, Benazir Ahmed |
| author_sort | Shaari, Hasnizam |
| collection | UUM |
| description | Recently crowdfunding has become popular among entrepreneurs, startups and non-profit organizations.
Funders often seek to get something back either in form of equity or non-financial terms.Members of the
same group show strong relationship for crowdfunding rather than individuals.Brand community including
online communities has more response for open call crowdfunding.Brand community members are relatively enthusiastic in funding altruistic way that is often pursued by many firms. Besides brand community members make surveillance for project success and often volunteer in addition to funding.This study suggests brand communities as the right crowd for crowdfunding. |
| first_indexed | 2024-07-04T06:24:19Z |
| format | Conference or Workshop Item |
| id | uum-23698 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:24:19Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | uum-236982019-04-08T05:00:28Z https://repo.uum.edu.my/id/eprint/23698/ Brand community: The right crowd for crowdfunding Shaari, Hasnizam Md Salleh, Salniza Siddiqui, Benazir Ahmed HD28 Management. Industrial Management Recently crowdfunding has become popular among entrepreneurs, startups and non-profit organizations. Funders often seek to get something back either in form of equity or non-financial terms.Members of the same group show strong relationship for crowdfunding rather than individuals.Brand community including online communities has more response for open call crowdfunding.Brand community members are relatively enthusiastic in funding altruistic way that is often pursued by many firms. Besides brand community members make surveillance for project success and often volunteer in addition to funding.This study suggests brand communities as the right crowd for crowdfunding. 2017 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/23698/1/CBMM%202017%20179%20203.pdf Shaari, Hasnizam and Md Salleh, Salniza and Siddiqui, Benazir Ahmed (2017) Brand community: The right crowd for crowdfunding. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia. |
| spellingShingle | HD28 Management. Industrial Management Shaari, Hasnizam Md Salleh, Salniza Siddiqui, Benazir Ahmed Brand community: The right crowd for crowdfunding |
| title | Brand community: The right crowd for crowdfunding |
| title_full | Brand community: The right crowd for crowdfunding |
| title_fullStr | Brand community: The right crowd for crowdfunding |
| title_full_unstemmed | Brand community: The right crowd for crowdfunding |
| title_short | Brand community: The right crowd for crowdfunding |
| title_sort | brand community the right crowd for crowdfunding |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/23698/1/CBMM%202017%20179%20203.pdf |
| work_keys_str_mv | AT shaarihasnizam brandcommunitytherightcrowdforcrowdfunding AT mdsallehsalniza brandcommunitytherightcrowdforcrowdfunding AT siddiquibenazirahmed brandcommunitytherightcrowdforcrowdfunding |