The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework

This study aims to propose the theorethical framework of “The Mediating Effect of Innovativeness on The Relationship between Innovation Strategy, Atmosphere, Culture and Performance of Hospitality Industry in Thailand”.The primary data will be gathered through a questionnaire survey send 254 hotel...

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Main Authors: Phankhong, Thienchai, Abu Bakar, Lily Julienti, Poespowidjojo, Donny Abdul Latief
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/23843/1/CBMM%202017%201132%201143.pdf
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author Phankhong, Thienchai
Abu Bakar, Lily Julienti
Poespowidjojo, Donny Abdul Latief
author_facet Phankhong, Thienchai
Abu Bakar, Lily Julienti
Poespowidjojo, Donny Abdul Latief
author_sort Phankhong, Thienchai
collection UUM
description This study aims to propose the theorethical framework of “The Mediating Effect of Innovativeness on The Relationship between Innovation Strategy, Atmosphere, Culture and Performance of Hospitality Industry in Thailand”.The primary data will be gathered through a questionnaire survey send 254 hotel executive at three to five star rating hotels in Thailand.This study will offer clarity on the mediating effect of innovativeness on the relationship between innovation strategy, organizational atmosphere, organizational culture and performance of hospitality industry in Thailand.The significance of this study will support to the government and the relevant organizations in proposing policies related to improving and developing hospitality industry performance in Thailand.Furthermore, the finding will be contribute for the owner manager and executive of hotel to better understanding the key factors that should be encouraged in order to improve firm performance and factors that should be avoided.The study will also contributes to the theory development the Resource-Based View and Dynamic Capabilities (DC).
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spelling uum-238432018-04-02T00:28:47Z https://repo.uum.edu.my/id/eprint/23843/ The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework Phankhong, Thienchai Abu Bakar, Lily Julienti Poespowidjojo, Donny Abdul Latief HD28 Management. Industrial Management This study aims to propose the theorethical framework of “The Mediating Effect of Innovativeness on The Relationship between Innovation Strategy, Atmosphere, Culture and Performance of Hospitality Industry in Thailand”.The primary data will be gathered through a questionnaire survey send 254 hotel executive at three to five star rating hotels in Thailand.This study will offer clarity on the mediating effect of innovativeness on the relationship between innovation strategy, organizational atmosphere, organizational culture and performance of hospitality industry in Thailand.The significance of this study will support to the government and the relevant organizations in proposing policies related to improving and developing hospitality industry performance in Thailand.Furthermore, the finding will be contribute for the owner manager and executive of hotel to better understanding the key factors that should be encouraged in order to improve firm performance and factors that should be avoided.The study will also contributes to the theory development the Resource-Based View and Dynamic Capabilities (DC). 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/23843/1/CBMM%202017%201132%201143.pdf Phankhong, Thienchai and Abu Bakar, Lily Julienti and Poespowidjojo, Donny Abdul Latief (2017) The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.
spellingShingle HD28 Management. Industrial Management
Phankhong, Thienchai
Abu Bakar, Lily Julienti
Poespowidjojo, Donny Abdul Latief
The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework
title The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework
title_full The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework
title_fullStr The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework
title_full_unstemmed The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework
title_short The mediating effect of innovativeness on innovation strategy, atmosphere, culture and organizational performance: Proposed theoretical framework
title_sort mediating effect of innovativeness on innovation strategy atmosphere culture and organizational performance proposed theoretical framework
topic HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/23843/1/CBMM%202017%201132%201143.pdf
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