Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style

Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style

This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges i...

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Bibliographic Details
Main Authors: Ng, Shu Kae, Yen, Wan Chong
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/23852/1/CBMM%202017%201254%201260.pdf
Description
Summary:This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM, namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law, Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media.

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