Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style
This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges i...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23852/1/CBMM%202017%201254%201260.pdf |
| _version_ | 1803628615122812928 |
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| author | Ng, Shu Kae Yen, Wan Chong |
| author_facet | Ng, Shu Kae Yen, Wan Chong |
| author_sort | Ng, Shu Kae |
| collection | UUM |
| description | This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara
Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM,
namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law,
Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests
the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media. |
| first_indexed | 2024-07-04T06:24:46Z |
| format | Conference or Workshop Item |
| id | uum-23852 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:24:46Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | uum-238522018-04-02T00:29:10Z https://repo.uum.edu.my/id/eprint/23852/ Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style Ng, Shu Kae Yen, Wan Chong HD28 Management. Industrial Management This research aims to study the relationships between collaborative learning style, reciprocity and extroversion on knowledge sharing behavior via social media among university students at Universiti Utara Malaysia (UUM).Respondents comprise undergraduate students from three (3) academic colleges in UUM, namely the College of Business (COB), the College of Arts and Sciences (CAS) and the College of Law, Government and International Studies (COLGIS). ANOVA and regression analysis were performed to tests the hypotheses of the study.The result indicated that collaborative learning, reciprocity and extroversion were significant predictors of knowledge sharing behavior via social media. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/23852/1/CBMM%202017%201254%201260.pdf Ng, Shu Kae and Yen, Wan Chong (2017) Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia. |
| spellingShingle | HD28 Management. Industrial Management Ng, Shu Kae Yen, Wan Chong Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style |
| title | Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style |
| title_full | Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style |
| title_fullStr | Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style |
| title_full_unstemmed | Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style |
| title_short | Millennials' knowledge sharing behavior via social media: The effect of reciprocity, extroversion and collaborative learning style |
| title_sort | millennials knowledge sharing behavior via social media the effect of reciprocity extroversion and collaborative learning style |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/23852/1/CBMM%202017%201254%201260.pdf |
| work_keys_str_mv | AT ngshukae millennialsknowledgesharingbehaviorviasocialmediatheeffectofreciprocityextroversionandcollaborativelearningstyle AT yenwanchong millennialsknowledgesharingbehaviorviasocialmediatheeffectofreciprocityextroversionandcollaborativelearningstyle |