Business Strategy and Performance of Logistics companies in Malaysia
The importance of logistics industry to trade activities is never ending. However not much is known on which strategies used and its performance. This study attempts to investigate the business strategy and performance of logistics companies in Malaysia.The data was collected through 400 mail ques...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23870/1/CBMM%202017%201422%201439.pdf |
| _version_ | 1825805003331207168 |
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| author | Ahmad, Saari Ishak, Sahibuddin Ishak, Khairol Anuar |
| author_facet | Ahmad, Saari Ishak, Sahibuddin Ishak, Khairol Anuar |
| author_sort | Ahmad, Saari |
| collection | UUM |
| description | The importance of logistics industry to trade activities is never ending. However not much is
known on which strategies used and its performance. This study attempts to investigate the business strategy and performance of logistics companies in Malaysia.The data was collected
through 400 mail questionnaires sent to the selected companies.Two hundred companies
responded by returning the questionnaires.Only 125 were fully completed used in the analysis.The findings clearly indicate that the business strategy adopted by the logistics companies are
specializing in product type strategy, specializing in customer type strategy, growth strategy, differentiation strategy, low-cost strategy, hold and maintain strategy.The performance of these companies was indicated by the number of employees which are increasing and the volume of business which are increasing annually.Their performance are mainly dependence
on the nation’s economic growth and the regional economy as well as the world economic situation. |
| first_indexed | 2024-07-04T06:24:49Z |
| format | Conference or Workshop Item |
| id | uum-23870 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:24:49Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-238702020-11-05T03:05:04Z https://repo.uum.edu.my/id/eprint/23870/ Business Strategy and Performance of Logistics companies in Malaysia Ahmad, Saari Ishak, Sahibuddin Ishak, Khairol Anuar HD28 Management. Industrial Management The importance of logistics industry to trade activities is never ending. However not much is known on which strategies used and its performance. This study attempts to investigate the business strategy and performance of logistics companies in Malaysia.The data was collected through 400 mail questionnaires sent to the selected companies.Two hundred companies responded by returning the questionnaires.Only 125 were fully completed used in the analysis.The findings clearly indicate that the business strategy adopted by the logistics companies are specializing in product type strategy, specializing in customer type strategy, growth strategy, differentiation strategy, low-cost strategy, hold and maintain strategy.The performance of these companies was indicated by the number of employees which are increasing and the volume of business which are increasing annually.Their performance are mainly dependence on the nation’s economic growth and the regional economy as well as the world economic situation. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/23870/1/CBMM%202017%201422%201439.pdf Ahmad, Saari and Ishak, Sahibuddin and Ishak, Khairol Anuar (2017) Business Strategy and Performance of Logistics companies in Malaysia. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia. |
| spellingShingle | HD28 Management. Industrial Management Ahmad, Saari Ishak, Sahibuddin Ishak, Khairol Anuar Business Strategy and Performance of Logistics companies in Malaysia |
| title | Business Strategy and Performance of Logistics companies in Malaysia |
| title_full | Business Strategy and Performance of Logistics companies in Malaysia |
| title_fullStr | Business Strategy and Performance of Logistics companies in Malaysia |
| title_full_unstemmed | Business Strategy and Performance of Logistics companies in Malaysia |
| title_short | Business Strategy and Performance of Logistics companies in Malaysia |
| title_sort | business strategy and performance of logistics companies in malaysia |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/23870/1/CBMM%202017%201422%201439.pdf |
| work_keys_str_mv | AT ahmadsaari businessstrategyandperformanceoflogisticscompaniesinmalaysia AT ishaksahibuddin businessstrategyandperformanceoflogisticscompaniesinmalaysia AT ishakkhairolanuar businessstrategyandperformanceoflogisticscompaniesinmalaysia |