Contemporary research in brand management
This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted...
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| Format: | Book |
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UUM Press
2018
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| _version_ | 1825805022675337216 |
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| author | Shaari, Hasnizam Md. Salleh, Salniza |
| author_facet | Shaari, Hasnizam Md. Salleh, Salniza |
| author_sort | Shaari, Hasnizam |
| collection | UUM |
| description | This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities.This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position.Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing. |
| first_indexed | 2024-07-04T06:25:07Z |
| format | Book |
| id | uum-23972 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T06:25:07Z |
| publishDate | 2018 |
| publisher | UUM Press |
| record_format | eprints |
| spelling | uum-239722018-04-29T01:39:16Z https://repo.uum.edu.my/id/eprint/23972/ Contemporary research in brand management Shaari, Hasnizam Md. Salleh, Salniza HD28 Management. Industrial Management This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities.This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position.Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing. UUM Press 2018 Book PeerReviewed Shaari, Hasnizam and Md. Salleh, Salniza (2018) Contemporary research in brand management. UUM Press, Sintok. ISBN 978-967-2064-74-9 http://uumpress.com.my/index.php?page=shop.product_details&category_id=81&flypage=eko_fly4.tpl&product_id=538&option=com_virtuemart&Itemid=193 |
| spellingShingle | HD28 Management. Industrial Management Shaari, Hasnizam Md. Salleh, Salniza Contemporary research in brand management |
| title | Contemporary research in brand management |
| title_full | Contemporary research in brand management |
| title_fullStr | Contemporary research in brand management |
| title_full_unstemmed | Contemporary research in brand management |
| title_short | Contemporary research in brand management |
| title_sort | contemporary research in brand management |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT shaarihasnizam contemporaryresearchinbrandmanagement AT mdsallehsalniza contemporaryresearchinbrandmanagement |