A correlational study of the relationship between users acceptance and satisfaction towards behavioural intention
The popularity of Facebook as social interaction tool among people worldwide cannot be denied. In Malaysia, Facebook become the most popular Social Networking Site (SNS) especially among the adoles- cents and young adults’ users in the age range of 18-35 years old.Thus, the purpose of this pilot stu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Discovery Publication
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24281/1/IJA%205%2016%202015%2086%2092.pdf |
| _version_ | 1825805078228893696 |
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| author | Mohd-Bashri, Nur Fathiah Mat Yamin, Fadhilah |
| author_facet | Mohd-Bashri, Nur Fathiah Mat Yamin, Fadhilah |
| author_sort | Mohd-Bashri, Nur Fathiah |
| collection | UUM |
| description | The popularity of Facebook as social interaction tool among people worldwide cannot be denied. In Malaysia, Facebook become the most popular Social Networking Site (SNS) especially among the adoles- cents and young adults’ users in the age range of 18-35 years old.Thus, the purpose of this pilot study is to investigate the relationship between users’ acceptance and satisfaction factors towards behavioural intention among the adolescents and youth users in using Facebook as social interaction tool. The reliability of measures used in this study is acceptable because the Cronbach’s Alpha value for the variables and dimensions in this study is more than 0.7. Meanwhile all the hypotheses in this study are supported and in the line with the previous studies. |
| first_indexed | 2024-07-04T06:26:00Z |
| format | Article |
| id | uum-24281 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:26:00Z |
| publishDate | 2015 |
| publisher | Discovery Publication |
| record_format | eprints |
| spelling | uum-242812018-06-25T01:11:25Z https://repo.uum.edu.my/id/eprint/24281/ A correlational study of the relationship between users acceptance and satisfaction towards behavioural intention Mohd-Bashri, Nur Fathiah Mat Yamin, Fadhilah HD28 Management. Industrial Management The popularity of Facebook as social interaction tool among people worldwide cannot be denied. In Malaysia, Facebook become the most popular Social Networking Site (SNS) especially among the adoles- cents and young adults’ users in the age range of 18-35 years old.Thus, the purpose of this pilot study is to investigate the relationship between users’ acceptance and satisfaction factors towards behavioural intention among the adolescents and youth users in using Facebook as social interaction tool. The reliability of measures used in this study is acceptable because the Cronbach’s Alpha value for the variables and dimensions in this study is more than 0.7. Meanwhile all the hypotheses in this study are supported and in the line with the previous studies. Discovery Publication 2015 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/24281/1/IJA%205%2016%202015%2086%2092.pdf Mohd-Bashri, Nur Fathiah and Mat Yamin, Fadhilah (2015) A correlational study of the relationship between users acceptance and satisfaction towards behavioural intention. International Quarterly Journal for Arts, 5 (16). pp. 86-92. ISSN 2320 – 6659 http://www.discoveryjournals.org/arts/current_issue/2015/index.htm |
| spellingShingle | HD28 Management. Industrial Management Mohd-Bashri, Nur Fathiah Mat Yamin, Fadhilah A correlational study of the relationship between users acceptance and satisfaction towards behavioural intention |
| title | A correlational study of the relationship between
users acceptance and satisfaction towards behavioural intention |
| title_full | A correlational study of the relationship between
users acceptance and satisfaction towards behavioural intention |
| title_fullStr | A correlational study of the relationship between
users acceptance and satisfaction towards behavioural intention |
| title_full_unstemmed | A correlational study of the relationship between
users acceptance and satisfaction towards behavioural intention |
| title_short | A correlational study of the relationship between
users acceptance and satisfaction towards behavioural intention |
| title_sort | correlational study of the relationship between users acceptance and satisfaction towards behavioural intention |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/24281/1/IJA%205%2016%202015%2086%2092.pdf |
| work_keys_str_mv | AT mohdbashrinurfathiah acorrelationalstudyoftherelationshipbetweenusersacceptanceandsatisfactiontowardsbehaviouralintention AT matyaminfadhilah acorrelationalstudyoftherelationshipbetweenusersacceptanceandsatisfactiontowardsbehaviouralintention AT mohdbashrinurfathiah correlationalstudyoftherelationshipbetweenusersacceptanceandsatisfactiontowardsbehaviouralintention AT matyaminfadhilah correlationalstudyoftherelationshipbetweenusersacceptanceandsatisfactiontowardsbehaviouralintention |