Brand identity: Be original, be creative
Branding is a huge concept that can be applied in various sectors.Thus, it is highly encouraged for scholars and practitioners to know the history of brand itself, and to comprehend the concept.Brand identity is one of the core component of brand. Thus, the objective of this paper is to accentuate t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Discovery Publication
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24286/1/IJA%205%2016%202015%20128%20136.pdf |