Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand
Purpose - The aim of this study is to examination the effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand.Methodology - Here, the data were gathered by using questionnaire from 356 online consumers in Thailand.With the results of the study, de...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24499/1/SICONSEM%202017%2034%2037.pdf |
| _version_ | 1825805116855287808 |
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| author | Chansanam, Wirapong Detthamrong, Umawadee |
| author_facet | Chansanam, Wirapong Detthamrong, Umawadee |
| author_sort | Chansanam, Wirapong |
| collection | UUM |
| description | Purpose - The aim of this study is to examination the effects of online consumer attitudes towards
customer loyalty in e-commerce mobile applications in Thailand.Methodology - Here, the data were gathered by using questionnaire from 356 online consumers in Thailand.With the results of the study, design and satisfaction have a significant positive relationship and effectiveness with customer loyalty but security has a significant negative.Also, design, assortment, perceived value, security, fulfillment, satisfaction, and trust have positively moderate the makes regular repeat purchase, purchases across product and service lines, refers others, and demonstrates an immunity to the pull of the competition. In summary, online consumer attitudes is the antecedent of customer loyalty; application design, application security, and satisfaction are the factor of explaining customer loyalty; and online consumer attitudes is the partial moderator of the relationships. Potential discussion is efficiently implemented in the study.Theoretical and managerial contributions are obviously provided. |
| first_indexed | 2024-07-04T06:26:36Z |
| format | Conference or Workshop Item |
| id | uum-24499 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:26:36Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-244992018-07-30T01:11:22Z https://repo.uum.edu.my/id/eprint/24499/ Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand Chansanam, Wirapong Detthamrong, Umawadee QA75 Electronic computers. Computer science Purpose - The aim of this study is to examination the effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand.Methodology - Here, the data were gathered by using questionnaire from 356 online consumers in Thailand.With the results of the study, design and satisfaction have a significant positive relationship and effectiveness with customer loyalty but security has a significant negative.Also, design, assortment, perceived value, security, fulfillment, satisfaction, and trust have positively moderate the makes regular repeat purchase, purchases across product and service lines, refers others, and demonstrates an immunity to the pull of the competition. In summary, online consumer attitudes is the antecedent of customer loyalty; application design, application security, and satisfaction are the factor of explaining customer loyalty; and online consumer attitudes is the partial moderator of the relationships. Potential discussion is efficiently implemented in the study.Theoretical and managerial contributions are obviously provided. 2017-12-04 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/24499/1/SICONSEM%202017%2034%2037.pdf Chansanam, Wirapong and Detthamrong, Umawadee (2017) Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand. In: Sintok International Conference on Social Science and Management (SICONSEM 2017), 4-5 December 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.. |
| spellingShingle | QA75 Electronic computers. Computer science Chansanam, Wirapong Detthamrong, Umawadee Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand |
| title | Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand |
| title_full | Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand |
| title_fullStr | Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand |
| title_full_unstemmed | Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand |
| title_short | Effects of online consumer attitudes towards customer loyalty in e-commerce mobile applications in Thailand |
| title_sort | effects of online consumer attitudes towards customer loyalty in e commerce mobile applications in thailand |
| topic | QA75 Electronic computers. Computer science |
| url | https://repo.uum.edu.my/id/eprint/24499/1/SICONSEM%202017%2034%2037.pdf |
| work_keys_str_mv | AT chansanamwirapong effectsofonlineconsumerattitudestowardscustomerloyaltyinecommercemobileapplicationsinthailand AT detthamrongumawadee effectsofonlineconsumerattitudestowardscustomerloyaltyinecommercemobileapplicationsinthailand |