The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach.
As more e-banking service providers promise their customers that online banking experience will be satisfying, understanding factors that make the customers to be satisfied have not been fully explored while such experience becomes crucial for the survival of the banking institutions. In order to f...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24887/1/2nd%20IRC%202017%20115.pdf |
| _version_ | 1825805183412600832 |
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| author | Salimon, Maruf Gbadebo Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien |
| author_facet | Salimon, Maruf Gbadebo Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien |
| author_sort | Salimon, Maruf Gbadebo |
| collection | UUM |
| description | As more e-banking service providers promise their customers that online banking experience will
be satisfying, understanding factors that make the customers to be satisfied have not been fully explored while such experience becomes crucial for the survival of the banking institutions. In order to fill this gap, this research investigates the role of perceived usefulness, perceived ease of use, perceived security and facilitation condition towards enhancing e-satisfaction among e-banking customers in Nigeria.The survey involved 266 respondents while the findings of the study which are obtained through PLS-SEM 2.0 reveal that perceived usefulness, perceived ease of use, and facilitation condition are positive predictors of esatisfaction.The result of the study equally reveals that perceived security negatively influences esatisfaction.The implications of the studies are discussed while future research directions are presented. |
| first_indexed | 2024-07-04T06:28:08Z |
| format | Conference or Workshop Item |
| id | uum-24887 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:28:08Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-248872018-10-03T00:24:10Z https://repo.uum.edu.my/id/eprint/24887/ The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. Salimon, Maruf Gbadebo Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien HD28 Management. Industrial Management As more e-banking service providers promise their customers that online banking experience will be satisfying, understanding factors that make the customers to be satisfied have not been fully explored while such experience becomes crucial for the survival of the banking institutions. In order to fill this gap, this research investigates the role of perceived usefulness, perceived ease of use, perceived security and facilitation condition towards enhancing e-satisfaction among e-banking customers in Nigeria.The survey involved 266 respondents while the findings of the study which are obtained through PLS-SEM 2.0 reveal that perceived usefulness, perceived ease of use, and facilitation condition are positive predictors of esatisfaction.The result of the study equally reveals that perceived security negatively influences esatisfaction.The implications of the studies are discussed while future research directions are presented. 2017-07-11 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/24887/1/2nd%20IRC%202017%20115.pdf Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien (2017) The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. In: 2nd International Research Conference on Economics Business and Social Sciences, 11-12 July 2017, Park Royal Hotel Penang Malaysia.. |
| spellingShingle | HD28 Management. Industrial Management Salimon, Maruf Gbadebo Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. |
| title | The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. |
| title_full | The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. |
| title_fullStr | The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. |
| title_full_unstemmed | The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. |
| title_short | The Determinants of E-Satisfaction among E-Banking Customers in Nigeria: An Empirical Approach. |
| title_sort | determinants of e satisfaction among e banking customers in nigeria an empirical approach |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/24887/1/2nd%20IRC%202017%20115.pdf |
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