A model of higher education institutions choice in Malaysia - A conceptual approach

With the liberalization of Malaysia government policy in higher education services in the 1990s, student enrollment has increased substantially. This is evidenced by the number of private higher education institutions being set up in Malaysia. However, the higher education institutions (HEIs) are fa...

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Main Author: Sia, Joseph Kee Ming
Other Authors: Mohd Sani, Mohd Azizuddin
Format: Book Section
Language:English
Published: College of Law, Government and International Studies, Universiti Utara Malaysia. 2010
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/2502/1/Joseph_Sia_Kee_Ming_-_Tourism_Destination_Image.pdf
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author Sia, Joseph Kee Ming
author2 Mohd Sani, Mohd Azizuddin
author_facet Mohd Sani, Mohd Azizuddin
Sia, Joseph Kee Ming
author_sort Sia, Joseph Kee Ming
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description With the liberalization of Malaysia government policy in higher education services in the 1990s, student enrollment has increased substantially. This is evidenced by the number of private higher education institutions being set up in Malaysia. However, the higher education institutions (HEIs) are faced with a difficult situation of trying to understand how students select HEIs of their choice. This conceptual paper seeks to explore the criteria with which students select their HEIs and build a conceptual model to suit to the local higher education services industry. Factors influence student’s choice of HEIs are student characteristics, external influences, college attributes. Also, in the model, information satisfaction as a mediating variable is discussed. Areas for future research are highlighted.
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spelling uum-25022011-02-27T04:13:15Z https://repo.uum.edu.my/id/eprint/2502/ A model of higher education institutions choice in Malaysia - A conceptual approach Sia, Joseph Kee Ming LB2300 Higher Education With the liberalization of Malaysia government policy in higher education services in the 1990s, student enrollment has increased substantially. This is evidenced by the number of private higher education institutions being set up in Malaysia. However, the higher education institutions (HEIs) are faced with a difficult situation of trying to understand how students select HEIs of their choice. This conceptual paper seeks to explore the criteria with which students select their HEIs and build a conceptual model to suit to the local higher education services industry. Factors influence student’s choice of HEIs are student characteristics, external influences, college attributes. Also, in the model, information satisfaction as a mediating variable is discussed. Areas for future research are highlighted. College of Law, Government and International Studies, Universiti Utara Malaysia. Mohd Sani, Mohd Azizuddin Ismail, Siti Zubaidah 2010 Book Section PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/2502/1/Joseph_Sia_Kee_Ming_-_Tourism_Destination_Image.pdf Sia, Joseph Kee Ming (2010) A model of higher education institutions choice in Malaysia - A conceptual approach. In: The Third International Conference on International Studies (ICIS 2010), 1st-2nd December 2010, Hotel Istana Kuala Lumpur. College of Law, Government and International Studies, Universiti Utara Malaysia. , Sintok, pp. 1-21. ISBN 9789832078456 http://icis.uum.edu.my/
spellingShingle LB2300 Higher Education
Sia, Joseph Kee Ming
A model of higher education institutions choice in Malaysia - A conceptual approach
title A model of higher education institutions choice in Malaysia - A conceptual approach
title_full A model of higher education institutions choice in Malaysia - A conceptual approach
title_fullStr A model of higher education institutions choice in Malaysia - A conceptual approach
title_full_unstemmed A model of higher education institutions choice in Malaysia - A conceptual approach
title_short A model of higher education institutions choice in Malaysia - A conceptual approach
title_sort model of higher education institutions choice in malaysia a conceptual approach
topic LB2300 Higher Education
url https://repo.uum.edu.my/id/eprint/2502/1/Joseph_Sia_Kee_Ming_-_Tourism_Destination_Image.pdf
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