Creativity of the McDonalds' Management in the UAE
This study was aimed at assessing the strategies adopted by McDonald's in the UAE. Being a leading brand in the global fast food restaurant chain business, McDonald's strategic decisions have attracted the attention of industry analysts as well as researchers from around the world. McDonal...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Online Access: | https://repo.uum.edu.my/id/eprint/25039/1/indexecofi.docx |