Outsourcing and international marketing potential of Pakistan: A case study of call center industry
Outsourcing has accelerated the pace of globalization and this trend supports countries that are strong enough to compete in the relevant field. Call center industry is an area that requires application of technology, supported by trained human resource. This industry can open the way for develop...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/2529/1/Sadia_Jahanzeb_.pdf |