Effects of Corporate Social Responsibility Dimensions on Customer Based Corporate Reputation in the Nigerian Insurance Industry
The objective of this paper is to examine empirically the influence of corporate social responsibility on customer-based corporate reputation of the Nigerian insurance industry. The data for this study was collected from 327 customers of insurance companies in Nigeria. The study utilized PLS-SEM pa...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25344/1/SMMTCPS%202018%20135%20139.pdf |