The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework
There is no doubt that the topic of social commerce intention has become increasingly attractiveness in the social media area in recent years. This study is designed to test the effect of social support (emotional and informational support), trust, attitude, satisfaction on social commerce intentio...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25351/1/SMMTCPS%202018%20173%20179.pdf |
| _version_ | 1803628915977093120 |
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| author | Marie, Amero Abdul Mutalib, Ariffin A. H, Norsiah |
| author_facet | Marie, Amero Abdul Mutalib, Ariffin A. H, Norsiah |
| author_sort | Marie, Amero |
| collection | UUM |
| description | There is no doubt that the topic of social commerce intention has become increasingly
attractiveness in the social media area in recent years. This study is designed to test the effect of social support (emotional and informational support), trust, attitude, satisfaction on social commerce intention among university students in Saudi Arabia. There is no doubt that the role of social support (emotional and informational support), trust, attitude, is not in any doubt. Equally when complimented by robust social network sites, the issue of trust, attitude and satisfaction concerns are amicably resolved. This paper proposes a model that links the mediating roles of trust, attitude and satisfaction between social support and social commerce intention. It includes supporting literatures for the proposed model in other to contextualize the study. |
| first_indexed | 2024-07-04T06:29:33Z |
| format | Conference or Workshop Item |
| id | uum-25351 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:29:33Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | uum-253512018-12-19T00:42:05Z https://repo.uum.edu.my/id/eprint/25351/ The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework Marie, Amero Abdul Mutalib, Ariffin A. H, Norsiah QA75 Electronic computers. Computer science There is no doubt that the topic of social commerce intention has become increasingly attractiveness in the social media area in recent years. This study is designed to test the effect of social support (emotional and informational support), trust, attitude, satisfaction on social commerce intention among university students in Saudi Arabia. There is no doubt that the role of social support (emotional and informational support), trust, attitude, is not in any doubt. Equally when complimented by robust social network sites, the issue of trust, attitude and satisfaction concerns are amicably resolved. This paper proposes a model that links the mediating roles of trust, attitude and satisfaction between social support and social commerce intention. It includes supporting literatures for the proposed model in other to contextualize the study. 2018-03-18 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25351/1/SMMTCPS%202018%20173%20179.pdf Marie, Amero and Abdul Mutalib, Ariffin and A. H, Norsiah (2018) The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia. |
| spellingShingle | QA75 Electronic computers. Computer science Marie, Amero Abdul Mutalib, Ariffin A. H, Norsiah The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework |
| title | The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework |
| title_full | The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework |
| title_fullStr | The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework |
| title_full_unstemmed | The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework |
| title_short | The Mediating Role of Trust, Attitude, Satisfaction in Influencing Social Commerce Intention among University Students in Saudi Arabia: A Proposed Framework |
| title_sort | mediating role of trust attitude satisfaction in influencing social commerce intention among university students in saudi arabia a proposed framework |
| topic | QA75 Electronic computers. Computer science |
| url | https://repo.uum.edu.my/id/eprint/25351/1/SMMTCPS%202018%20173%20179.pdf |
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