Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper
Organizations around the world have extensively focus in creating a favourable corporate logo that will represent their corporate image in the mind of the consumers and maintain competitive advantage. The effect of corporate logo on the corporate image has been given little attention in the marketin...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25377/1/SMMTVPS%202018%20295%20304.pdf |
| _version_ | 1825805276281831424 |
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| author | Okechukwu, Worlu Mohd Rashid, Sabrina Shaari, Nassiriah |
| author_facet | Okechukwu, Worlu Mohd Rashid, Sabrina Shaari, Nassiriah |
| author_sort | Okechukwu, Worlu |
| collection | UUM |
| description | Organizations around the world have extensively focus in creating a favourable corporate logo that will represent their corporate image in the mind of the consumers and maintain competitive advantage. The effect of corporate logo on the corporate image has been given little attention in the marketing literature and has been barely researched in the emerging market. The objective of this study is to investigate on the
effect of corporate logo determinants on the corporate image specifically in the Malaysian mobile service provider based on consumer perception. Quantitative method of electronic questionnaire was used to collect the data from the consumers of two mobile phone service providers in the Northern Region of Peninsular Malaysian. SPSS 20.0 was used to analysis the data. The findings of this research hope to
answer the research questions and reach the research objective and extend the aspect of corporate logo and corporate image into mobile phone service provider in the Malaysian context.. |
| first_indexed | 2024-07-04T06:29:38Z |
| format | Conference or Workshop Item |
| id | uum-25377 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:29:38Z |
| publishDate | 2018 |
| record_format | eprints |
| spelling | uum-253772019-01-06T01:10:46Z https://repo.uum.edu.my/id/eprint/25377/ Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper Okechukwu, Worlu Mohd Rashid, Sabrina Shaari, Nassiriah HD28 Management. Industrial Management Organizations around the world have extensively focus in creating a favourable corporate logo that will represent their corporate image in the mind of the consumers and maintain competitive advantage. The effect of corporate logo on the corporate image has been given little attention in the marketing literature and has been barely researched in the emerging market. The objective of this study is to investigate on the effect of corporate logo determinants on the corporate image specifically in the Malaysian mobile service provider based on consumer perception. Quantitative method of electronic questionnaire was used to collect the data from the consumers of two mobile phone service providers in the Northern Region of Peninsular Malaysian. SPSS 20.0 was used to analysis the data. The findings of this research hope to answer the research questions and reach the research objective and extend the aspect of corporate logo and corporate image into mobile phone service provider in the Malaysian context.. 2018-03-18 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25377/1/SMMTVPS%202018%20295%20304.pdf Okechukwu, Worlu and Mohd Rashid, Sabrina and Shaari, Nassiriah (2018) Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia. |
| spellingShingle | HD28 Management. Industrial Management Okechukwu, Worlu Mohd Rashid, Sabrina Shaari, Nassiriah Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper |
| title | Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper |
| title_full | Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper |
| title_fullStr | Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper |
| title_full_unstemmed | Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper |
| title_short | Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper |
| title_sort | investigating the effect of corporate logo determinants on corporate image based on consumer perception conceptual paper |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/25377/1/SMMTVPS%202018%20295%20304.pdf |
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