Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper
Organizations around the world have extensively focus in creating a favourable corporate logo that will represent their corporate image in the mind of the consumers and maintain competitive advantage. The effect of corporate logo on the corporate image has been given little attention in the marketin...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25377/1/SMMTVPS%202018%20295%20304.pdf |