The Utilization of New Media in Online Public Relations Activities in Public Universities
Online PR usage among organizations is growing tremendously. Organizations are now building and maintaining social media public pages to build relationships with the online audience and to enhance interest in their organizations. However, against this background the perceptions, practices and knowl...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25378/1/SMMTCPS%202018%20305%20309.pdf |