Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach
The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usa...
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| Format: | Article |
| Language: | English |
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GrowingScience.Com
2018
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| Online Access: | https://repo.uum.edu.my/id/eprint/25396/1/MSL%20%208%20%282018%29%20507%E2%80%93518.pdf |
| _version_ | 1803628924951855104 |
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| author | Salimon, Maruf Gbadebo Mohd Mokhtar, Sany Sanuri Yusr, Maha Mohammed Yusoff, Rushami Zien Kareem, Olanrewaju Bamgbade, J.A. |
| author_facet | Salimon, Maruf Gbadebo Mohd Mokhtar, Sany Sanuri Yusr, Maha Mohammed Yusoff, Rushami Zien Kareem, Olanrewaju Bamgbade, J.A. |
| author_sort | Salimon, Maruf Gbadebo |
| collection | UUM |
| description | The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usage, the result of this study however indicated a positive relationship with mobile commerce adoption especially with the incorporation of perceived fun that tends to make mobile commerce platforms to be enjoyable. The study provides further insights into how perceived risk and fun can be used to increase the rate of adoption of mobile commerce by coming up with policies that can be used to improve the platform while marketability of mobile commerce can be enhanced. |
| first_indexed | 2024-07-04T06:29:42Z |
| format | Article |
| id | uum-25396 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:29:42Z |
| publishDate | 2018 |
| publisher | GrowingScience.Com |
| record_format | dspace |
| spelling | uum-253962019-01-08T01:18:08Z https://repo.uum.edu.my/id/eprint/25396/ Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach Salimon, Maruf Gbadebo Mohd Mokhtar, Sany Sanuri Yusr, Maha Mohammed Yusoff, Rushami Zien Kareem, Olanrewaju Bamgbade, J.A. HD28 Management. Industrial Management The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usage, the result of this study however indicated a positive relationship with mobile commerce adoption especially with the incorporation of perceived fun that tends to make mobile commerce platforms to be enjoyable. The study provides further insights into how perceived risk and fun can be used to increase the rate of adoption of mobile commerce by coming up with policies that can be used to improve the platform while marketability of mobile commerce can be enhanced. GrowingScience.Com 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25396/1/MSL%20%208%20%282018%29%20507%E2%80%93518.pdf Salimon, Maruf Gbadebo and Mohd Mokhtar, Sany Sanuri and Yusr, Maha Mohammed and Yusoff, Rushami Zien and Kareem, Olanrewaju and Bamgbade, J.A. (2018) Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach. Management Science Letters, 8. pp. 507-518. ISSN 19239335 http://doi.org/10.5267/j.msl.2018.5.004 doi:10.5267/j.msl.2018.5.004 doi:10.5267/j.msl.2018.5.004 |
| spellingShingle | HD28 Management. Industrial Management Salimon, Maruf Gbadebo Mohd Mokhtar, Sany Sanuri Yusr, Maha Mohammed Yusoff, Rushami Zien Kareem, Olanrewaju Bamgbade, J.A. Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach |
| title | Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach |
| title_full | Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach |
| title_fullStr | Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach |
| title_full_unstemmed | Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach |
| title_short | Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach |
| title_sort | do risk and fun matter in the adoption of mobile commerce in nigeria a pls sem approach |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/25396/1/MSL%20%208%20%282018%29%20507%E2%80%93518.pdf |
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