Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach

Do risk and fun matter in the adoption of mobile commerce in Nigeria? A PLS-SEM approach

The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usa...

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Bibliographic Details
Main Authors: Salimon, Maruf Gbadebo, Mohd Mokhtar, Sany Sanuri, Yusr, Maha Mohammed, Yusoff, Rushami Zien, Kareem, Olanrewaju, Bamgbade, J.A.
Format: Article
Language:English
Published: GrowingScience.Com 2018
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/25396/1/MSL%20%208%20%282018%29%20507%E2%80%93518.pdf

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