Korean media strategies in promoting Korean dramas in Malaysia
TV drama series in Korea have become the favorite media genre and consequently, Malaysian viewers are inclined towards Korean dramas rather than other Asian ones.The purpose of this study is to explore the strategies employed by Korean media broadcasters in promoting Korean television dramas in Mal...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Innovative Research Publications
2018
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25526/1/IJIRIM%205%201%202018%201%206.pdf |
| _version_ | 1825805304905859072 |
|---|---|
| author | Tajul Ariffin, Julina Abu Bakar, Hassan Yusof, Nor Hafezah |
| author_facet | Tajul Ariffin, Julina Abu Bakar, Hassan Yusof, Nor Hafezah |
| author_sort | Tajul Ariffin, Julina |
| collection | UUM |
| description | TV drama series in Korea have become the favorite media genre and consequently, Malaysian viewers are inclined towards Korean dramas rather than other Asian ones.The purpose of this
study is to explore the strategies employed by Korean media broadcasters in promoting Korean television dramas in Malaysia. This research uses qualitative methods to address the Korean drama phenomenon. Four respondents from selected
Korean Broadcasters namely, from Seoul Broadcasting System (SBS) and the Korean Broadcasting System (KBS) were identified to participate in the in-depth interviews. The findings are significant in explaining the global success of Korean dramas. The results will also be able to help the Malaysian government in determining the future Malaysian media working
plan. |
| first_indexed | 2024-07-04T06:30:06Z |
| format | Article |
| id | uum-25526 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:30:06Z |
| publishDate | 2018 |
| publisher | Innovative Research Publications |
| record_format | eprints |
| spelling | uum-255262019-01-29T06:28:47Z https://repo.uum.edu.my/id/eprint/25526/ Korean media strategies in promoting Korean dramas in Malaysia Tajul Ariffin, Julina Abu Bakar, Hassan Yusof, Nor Hafezah HD28 Management. Industrial Management TV drama series in Korea have become the favorite media genre and consequently, Malaysian viewers are inclined towards Korean dramas rather than other Asian ones.The purpose of this study is to explore the strategies employed by Korean media broadcasters in promoting Korean television dramas in Malaysia. This research uses qualitative methods to address the Korean drama phenomenon. Four respondents from selected Korean Broadcasters namely, from Seoul Broadcasting System (SBS) and the Korean Broadcasting System (KBS) were identified to participate in the in-depth interviews. The findings are significant in explaining the global success of Korean dramas. The results will also be able to help the Malaysian government in determining the future Malaysian media working plan. Innovative Research Publications 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25526/1/IJIRIM%205%201%202018%201%206.pdf Tajul Ariffin, Julina and Abu Bakar, Hassan and Yusof, Nor Hafezah (2018) Korean media strategies in promoting Korean dramas in Malaysia. International Journal of Innovative Research in Engineering & Management, 5 (1). pp. 1-6. ISSN 23500557 http://doi.org/10.21276/ijirem.2018.5.1.1 doi:10.21276/ijirem.2018.5.1.1 doi:10.21276/ijirem.2018.5.1.1 |
| spellingShingle | HD28 Management. Industrial Management Tajul Ariffin, Julina Abu Bakar, Hassan Yusof, Nor Hafezah Korean media strategies in promoting Korean dramas in Malaysia |
| title | Korean media strategies in promoting Korean dramas in Malaysia |
| title_full | Korean media strategies in promoting Korean dramas in Malaysia |
| title_fullStr | Korean media strategies in promoting Korean dramas in Malaysia |
| title_full_unstemmed | Korean media strategies in promoting Korean dramas in Malaysia |
| title_short | Korean media strategies in promoting Korean dramas in Malaysia |
| title_sort | korean media strategies in promoting korean dramas in malaysia |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/25526/1/IJIRIM%205%201%202018%201%206.pdf |
| work_keys_str_mv | AT tajulariffinjulina koreanmediastrategiesinpromotingkoreandramasinmalaysia AT abubakarhassan koreanmediastrategiesinpromotingkoreandramasinmalaysia AT yusofnorhafezah koreanmediastrategiesinpromotingkoreandramasinmalaysia |