Managing key accounts in the readymade garments industry: to what extent Bangladeshi companies perform
With the paramount importance of key account management in business-to-business relationship, today companies are using this approach as a strategic weapon in their selling efforts targeted at the most important customers to solve their complex requirements with special treatment that eventually ens...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
KODISA
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25685/1/JAFEB%205%204%202018%2057%2085.pdf |