A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry
Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and automotive parts. The car production has been steadily increasing since 1999. The concept of...
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Format: | Article |
Language: | English |
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IDOSI Publications
2017
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Online Access: | https://repo.uum.edu.my/id/eprint/25690/1/WJMBS%205%202%202017%2026%2030.pdf |
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author | Pourpunsawat, Pakorn Mohd Noor, Nor Azila Romle, Abd Rahim |
author_facet | Pourpunsawat, Pakorn Mohd Noor, Nor Azila Romle, Abd Rahim |
author_sort | Pourpunsawat, Pakorn |
collection | UUM |
description | Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and
automotive parts. The car production has been steadily increasing since 1999. The concept of relationship commitment between buyers and sellers has generated lot of interests and has been the central focus in relationship marketing research. This paper is perform to propose a study of the power influence in the relationship commitment between dealers and suppliers in the Thai automobile industry |
first_indexed | 2024-07-04T06:30:39Z |
format | Article |
id | uum-25690 |
institution | Universiti Utara Malaysia |
language | English |
last_indexed | 2024-07-04T06:30:39Z |
publishDate | 2017 |
publisher | IDOSI Publications |
record_format | eprints |
spelling | uum-256902019-03-04T01:17:07Z https://repo.uum.edu.my/id/eprint/25690/ A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry Pourpunsawat, Pakorn Mohd Noor, Nor Azila Romle, Abd Rahim HD28 Management. Industrial Management Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and automotive parts. The car production has been steadily increasing since 1999. The concept of relationship commitment between buyers and sellers has generated lot of interests and has been the central focus in relationship marketing research. This paper is perform to propose a study of the power influence in the relationship commitment between dealers and suppliers in the Thai automobile industry IDOSI Publications 2017 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25690/1/WJMBS%205%202%202017%2026%2030.pdf Pourpunsawat, Pakorn and Mohd Noor, Nor Azila and Romle, Abd Rahim (2017) A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry. World Journal of Management and Behavioral Studies, 5 (2). pp. 26-30. ISSN 2306-840X https://idosi.org/wjmbs/wjmbs5(2)17.htm |
spellingShingle | HD28 Management. Industrial Management Pourpunsawat, Pakorn Mohd Noor, Nor Azila Romle, Abd Rahim A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry |
title | A propose framework of power, trust and relationship
commitment among dealer-supplier in Thailand automobile industry |
title_full | A propose framework of power, trust and relationship
commitment among dealer-supplier in Thailand automobile industry |
title_fullStr | A propose framework of power, trust and relationship
commitment among dealer-supplier in Thailand automobile industry |
title_full_unstemmed | A propose framework of power, trust and relationship
commitment among dealer-supplier in Thailand automobile industry |
title_short | A propose framework of power, trust and relationship
commitment among dealer-supplier in Thailand automobile industry |
title_sort | propose framework of power trust and relationship commitment among dealer supplier in thailand automobile industry |
topic | HD28 Management. Industrial Management |
url | https://repo.uum.edu.my/id/eprint/25690/1/WJMBS%205%202%202017%2026%2030.pdf |
work_keys_str_mv | AT pourpunsawatpakorn aproposeframeworkofpowertrustandrelationshipcommitmentamongdealersupplierinthailandautomobileindustry AT mohdnoornorazila aproposeframeworkofpowertrustandrelationshipcommitmentamongdealersupplierinthailandautomobileindustry AT romleabdrahim aproposeframeworkofpowertrustandrelationshipcommitmentamongdealersupplierinthailandautomobileindustry AT pourpunsawatpakorn proposeframeworkofpowertrustandrelationshipcommitmentamongdealersupplierinthailandautomobileindustry AT mohdnoornorazila proposeframeworkofpowertrustandrelationshipcommitmentamongdealersupplierinthailandautomobileindustry AT romleabdrahim proposeframeworkofpowertrustandrelationshipcommitmentamongdealersupplierinthailandautomobileindustry |