A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry

Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and automotive parts. The car production has been steadily increasing since 1999. The concept of...

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Main Authors: Pourpunsawat, Pakorn, Mohd Noor, Nor Azila, Romle, Abd Rahim
Format: Article
Language:English
Published: IDOSI Publications 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/25690/1/WJMBS%205%202%202017%2026%2030.pdf
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author Pourpunsawat, Pakorn
Mohd Noor, Nor Azila
Romle, Abd Rahim
author_facet Pourpunsawat, Pakorn
Mohd Noor, Nor Azila
Romle, Abd Rahim
author_sort Pourpunsawat, Pakorn
collection UUM
description Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and automotive parts. The car production has been steadily increasing since 1999. The concept of relationship commitment between buyers and sellers has generated lot of interests and has been the central focus in relationship marketing research. This paper is perform to propose a study of the power influence in the relationship commitment between dealers and suppliers in the Thai automobile industry
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spelling uum-256902019-03-04T01:17:07Z https://repo.uum.edu.my/id/eprint/25690/ A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry Pourpunsawat, Pakorn Mohd Noor, Nor Azila Romle, Abd Rahim HD28 Management. Industrial Management Thailand is a leading regional and global automotive manufacturer. It was ranked the first among ASEAN countries and 15th in the world in 2012. It is also a major regional production base for motorcycle and automotive parts. The car production has been steadily increasing since 1999. The concept of relationship commitment between buyers and sellers has generated lot of interests and has been the central focus in relationship marketing research. This paper is perform to propose a study of the power influence in the relationship commitment between dealers and suppliers in the Thai automobile industry IDOSI Publications 2017 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25690/1/WJMBS%205%202%202017%2026%2030.pdf Pourpunsawat, Pakorn and Mohd Noor, Nor Azila and Romle, Abd Rahim (2017) A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry. World Journal of Management and Behavioral Studies, 5 (2). pp. 26-30. ISSN 2306-840X https://idosi.org/wjmbs/wjmbs5(2)17.htm
spellingShingle HD28 Management. Industrial Management
Pourpunsawat, Pakorn
Mohd Noor, Nor Azila
Romle, Abd Rahim
A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry
title A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry
title_full A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry
title_fullStr A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry
title_full_unstemmed A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry
title_short A propose framework of power, trust and relationship commitment among dealer-supplier in Thailand automobile industry
title_sort propose framework of power trust and relationship commitment among dealer supplier in thailand automobile industry
topic HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/25690/1/WJMBS%205%202%202017%2026%2030.pdf
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AT romleabdrahim aproposeframeworkofpowertrustandrelationshipcommitmentamongdealersupplierinthailandautomobileindustry
AT pourpunsawatpakorn proposeframeworkofpowertrustandrelationshipcommitmentamongdealersupplierinthailandautomobileindustry
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