Decision tree and ordinal logistic regression methods for maintaining university sutainability
Recently, there are lots of cases regarding the use of fake account and cyberbullying. The irresponsible attitude is badly affecting the motivation of individual who being attacked and ruining the reputation of organization involved. This study is conducted among university students that aims to d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25704/1/IJSCM%208%201%202019%20989%20997.pdf |
| _version_ | 1803628988664381440 |
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| author | Teoh, Siew Chin Mohd Shokri, Mohammed Syazwan Abd Rahman, Rosshairy |
| author_facet | Teoh, Siew Chin Mohd Shokri, Mohammed Syazwan Abd Rahman, Rosshairy |
| author_sort | Teoh, Siew Chin |
| collection | UUM |
| description | Recently, there are lots of cases regarding the use of fake account and cyberbullying. The irresponsible attitude is badly affecting the
motivation of individual who being attacked and
ruining the reputation of organization involved. This study is conducted among university students that aims to determine the factors of choosing fake account as a medium to raise an issue and to identify the impact of cyberbullying towards university’s reputation. About 380 samples were taken from undergraduate and postgraduate students.The data was analyzed using Decision Tree and Ordinal Logistic Regression (ORD) methods. The results show that there are students who have experienced cyberbullying or cyber victimization, which caused by the lack of parental support. The analysis from ORD method shows that fake account could affect university’s reputation. Hence, this research hopefully capable to create awareness among university students and help them to proudly present their university’s great name throughout the world. This is important to ensure the sustainability of community and university |
| first_indexed | 2024-07-04T06:30:42Z |
| format | Article |
| id | uum-25704 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:30:42Z |
| publishDate | 2019 |
| publisher | ExcelingTech Publishers |
| record_format | dspace |
| spelling | uum-257042019-03-04T03:09:20Z https://repo.uum.edu.my/id/eprint/25704/ Decision tree and ordinal logistic regression methods for maintaining university sutainability Teoh, Siew Chin Mohd Shokri, Mohammed Syazwan Abd Rahman, Rosshairy HD28 Management. Industrial Management Recently, there are lots of cases regarding the use of fake account and cyberbullying. The irresponsible attitude is badly affecting the motivation of individual who being attacked and ruining the reputation of organization involved. This study is conducted among university students that aims to determine the factors of choosing fake account as a medium to raise an issue and to identify the impact of cyberbullying towards university’s reputation. About 380 samples were taken from undergraduate and postgraduate students.The data was analyzed using Decision Tree and Ordinal Logistic Regression (ORD) methods. The results show that there are students who have experienced cyberbullying or cyber victimization, which caused by the lack of parental support. The analysis from ORD method shows that fake account could affect university’s reputation. Hence, this research hopefully capable to create awareness among university students and help them to proudly present their university’s great name throughout the world. This is important to ensure the sustainability of community and university ExcelingTech Publishers 2019 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25704/1/IJSCM%208%201%202019%20989%20997.pdf Teoh, Siew Chin and Mohd Shokri, Mohammed Syazwan and Abd Rahman, Rosshairy (2019) Decision tree and ordinal logistic regression methods for maintaining university sutainability. International Journal of Supply Chain Management (IJSCM), 8 (1). pp. 989-997. ISSN 2050-7399 http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2885 |
| spellingShingle | HD28 Management. Industrial Management Teoh, Siew Chin Mohd Shokri, Mohammed Syazwan Abd Rahman, Rosshairy Decision tree and ordinal logistic regression methods for maintaining university sutainability |
| title | Decision tree and ordinal logistic regression methods for maintaining university sutainability |
| title_full | Decision tree and ordinal logistic regression methods for maintaining university sutainability |
| title_fullStr | Decision tree and ordinal logistic regression methods for maintaining university sutainability |
| title_full_unstemmed | Decision tree and ordinal logistic regression methods for maintaining university sutainability |
| title_short | Decision tree and ordinal logistic regression methods for maintaining university sutainability |
| title_sort | decision tree and ordinal logistic regression methods for maintaining university sutainability |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/25704/1/IJSCM%208%201%202019%20989%20997.pdf |
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