Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store

The growing of religious consciousness among Muslim consumers is become an introductory factor for the new concept of businesses that concern with religious values expand in the market. Retailer must realize that Muslim consumer must be treat as a niche market for the reason that, they have their ow...

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Main Authors: Mohd Fauzi, Waida Irani, Zakaria, Nazlina, Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien, Yusr, Maha Mohammed
Format: Article
Language:English
Published: ExcelingTech Publishers 2018
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/25710/1/IJSCM%207%206%202018%20108%20113.pdf
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author Mohd Fauzi, Waida Irani
Zakaria, Nazlina
Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
Yusr, Maha Mohammed
author_facet Mohd Fauzi, Waida Irani
Zakaria, Nazlina
Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
Yusr, Maha Mohammed
author_sort Mohd Fauzi, Waida Irani
collection UUM
description The growing of religious consciousness among Muslim consumers is become an introductory factor for the new concept of businesses that concern with religious values expand in the market. Retailer must realize that Muslim consumer must be treat as a niche market for the reason that, they have their own evaluation in patronizing a stores. The effect of Islamic lifestyles in the marketing environment had urge retailer to complement their marketing strategy to be suit with Islamic attributes. The religiosity adherence among Muslim consumers may affect the patronage behavior of the store. With the changing behavior among Muslim consumer, thus, this study intends to examine the influence of Islamic store image on Muslim consumer attitudes. The study was done in several states of Malaysia by cluster sampling. A number of customers were asked to complete the questionnaires by mall intercept method. Finding of the study found that, Islamic store image have a significant impact to the patronage behavior of the Muslim consumer in patronizing a store in Malaysia. As a conclusion for this study, Islamic image of the store significantly become major determinant towards Muslim customer in patronizing a store. Customer feel more confident by considering store image as it give a first impression towards the expectation of the halal status.
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spelling uum-257102019-03-07T06:20:50Z https://repo.uum.edu.my/id/eprint/25710/ Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store Mohd Fauzi, Waida Irani Zakaria, Nazlina Mohd Mokhtar, Sany Sanuri Yusoff, Rushami Zien Yusr, Maha Mohammed HD28 Management. Industrial Management The growing of religious consciousness among Muslim consumers is become an introductory factor for the new concept of businesses that concern with religious values expand in the market. Retailer must realize that Muslim consumer must be treat as a niche market for the reason that, they have their own evaluation in patronizing a stores. The effect of Islamic lifestyles in the marketing environment had urge retailer to complement their marketing strategy to be suit with Islamic attributes. The religiosity adherence among Muslim consumers may affect the patronage behavior of the store. With the changing behavior among Muslim consumer, thus, this study intends to examine the influence of Islamic store image on Muslim consumer attitudes. The study was done in several states of Malaysia by cluster sampling. A number of customers were asked to complete the questionnaires by mall intercept method. Finding of the study found that, Islamic store image have a significant impact to the patronage behavior of the Muslim consumer in patronizing a store in Malaysia. As a conclusion for this study, Islamic image of the store significantly become major determinant towards Muslim customer in patronizing a store. Customer feel more confident by considering store image as it give a first impression towards the expectation of the halal status. ExcelingTech Publishers 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25710/1/IJSCM%207%206%202018%20108%20113.pdf Mohd Fauzi, Waida Irani and Zakaria, Nazlina and Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Yusr, Maha Mohammed (2018) Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store. International Journal of Supply Chain Management (IJSCM), 7 (6). pp. 108-113. ISSN 2050-7399 http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2713
spellingShingle HD28 Management. Industrial Management
Mohd Fauzi, Waida Irani
Zakaria, Nazlina
Mohd Mokhtar, Sany Sanuri
Yusoff, Rushami Zien
Yusr, Maha Mohammed
Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store
title Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store
title_full Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store
title_fullStr Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store
title_full_unstemmed Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store
title_short Evaluating relationship between Islamic store image and Malay Muslim consumer attitudes’ in patronizing a store
title_sort evaluating relationship between islamic store image and malay muslim consumer attitudes in patronizing a store
topic HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/25710/1/IJSCM%207%206%202018%20108%20113.pdf
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