The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector
The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the work force. In fact, the number of childcare centres in Malaysia has been steadily increasing and is expected to continue to increase in the future. This is largely due to the acti...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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American Research Institute for Policy Development
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25724/1/JMM%201%201%202013%2013%2021.pdf |
| _version_ | 1803628992743342080 |
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| author | Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hashim, Noor Azmi |
| author_facet | Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hashim, Noor Azmi |
| author_sort | Sulaiman, Yaty |
| collection | UUM |
| description | The childcare sector has grown tremendously over the years in Malaysia due to the growing number of
women joining the work force. In fact, the number of childcare centres in Malaysia has been steadily
increasing and is expected to continue to increase in the future. This is largely due to the active
campaign of the Malaysian Government for early childhood education, which is based on the important role played by formal early childhood education. However, childcare providers have facing a high job turnover rate among the employees.This happen because the employees uncommitt to their job, which, in turn, contribute to a high job turnover rate. One of the factors that contribute to employee organisational commitment is through internal market orientation (IMO). Hence, the present paper aims
to discuss the effect of the difeerent aspects of IMO on the affective commitment (AC) within childcare centre.The findings showed that response to intelligence (RTI) had a positive relationship with AC. Finally, the study presents some suggestions for further studies that can be conducted in the future. |
| first_indexed | 2024-07-04T06:30:46Z |
| format | Article |
| id | uum-25724 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:30:46Z |
| publishDate | 2013 |
| publisher | American Research Institute for Policy Development |
| record_format | dspace |
| spelling | uum-257242019-03-10T06:58:24Z https://repo.uum.edu.my/id/eprint/25724/ The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hashim, Noor Azmi HD28 Management. Industrial Management The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the work force. In fact, the number of childcare centres in Malaysia has been steadily increasing and is expected to continue to increase in the future. This is largely due to the active campaign of the Malaysian Government for early childhood education, which is based on the important role played by formal early childhood education. However, childcare providers have facing a high job turnover rate among the employees.This happen because the employees uncommitt to their job, which, in turn, contribute to a high job turnover rate. One of the factors that contribute to employee organisational commitment is through internal market orientation (IMO). Hence, the present paper aims to discuss the effect of the difeerent aspects of IMO on the affective commitment (AC) within childcare centre.The findings showed that response to intelligence (RTI) had a positive relationship with AC. Finally, the study presents some suggestions for further studies that can be conducted in the future. American Research Institute for Policy Development 2013 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25724/1/JMM%201%201%202013%2013%2021.pdf Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hashim, Noor Azmi (2013) The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector. Journal of Marketing Management (JMM), 1 (1). pp. 13-21. ISSN 2333-6080 http://jmm-net.com/vol-1-no-1-june-2013-jmm |
| spellingShingle | HD28 Management. Industrial Management Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hashim, Noor Azmi The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector |
| title | The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector |
| title_full | The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector |
| title_fullStr | The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector |
| title_full_unstemmed | The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector |
| title_short | The relationship between the different aspects of internal market orientation and affective commitment within Malaysia childcare sector |
| title_sort | relationship between the different aspects of internal market orientation and affective commitment within malaysia childcare sector |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/25724/1/JMM%201%201%202013%2013%2021.pdf |
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