Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective
The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the paid labour force. In spite of the growing demand for childcare services, childcare providers have facing a high job turnover rate among the employees and difficulty in retaining the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Centre for Promoting Ideas
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25733/1/IJBSS%204%206%202013%20257%20262.pdf |
| _version_ | 1803628994421063680 |
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| author | Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hussin, Zolkafli |
| author_facet | Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hussin, Zolkafli |
| author_sort | Sulaiman, Yaty |
| collection | UUM |
| description | The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the paid labour force. In spite of the growing demand for childcare services, childcare providers have facing a high job turnover rate among the employees and difficulty in retaining the employees for a long period.
This happen because the employees uncommitt to their job, which, in turn, contribute to a high job turnover rate. One of the factors that contribute to employee organisational commitment (EOC) is through internal market orientation (IMO). Hence, the present paper aims to discuss the effect of IMO on the EOC within childcare
centre.The findings showed that some dimensions of IMO (response to intelligence and internal market
intelligence generation) had a positive relationship with the EOC. Finally, the study presents some suggestions for further studies that can be conducted in the future. |
| first_indexed | 2024-07-04T06:30:48Z |
| format | Article |
| id | uum-25733 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:30:48Z |
| publishDate | 2013 |
| publisher | Centre for Promoting Ideas |
| record_format | dspace |
| spelling | uum-257332019-03-10T06:57:30Z https://repo.uum.edu.my/id/eprint/25733/ Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hussin, Zolkafli HD28 Management. Industrial Management The childcare sector has grown tremendously over the years in Malaysia due to the growing number of women joining the paid labour force. In spite of the growing demand for childcare services, childcare providers have facing a high job turnover rate among the employees and difficulty in retaining the employees for a long period. This happen because the employees uncommitt to their job, which, in turn, contribute to a high job turnover rate. One of the factors that contribute to employee organisational commitment (EOC) is through internal market orientation (IMO). Hence, the present paper aims to discuss the effect of IMO on the EOC within childcare centre.The findings showed that some dimensions of IMO (response to intelligence and internal market intelligence generation) had a positive relationship with the EOC. Finally, the study presents some suggestions for further studies that can be conducted in the future. Centre for Promoting Ideas 2013 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25733/1/IJBSS%204%206%202013%20257%20262.pdf Sulaiman, Yaty and Othman, Abdul Rahim and Perumal, Selvan and Hussin, Zolkafli (2013) Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective. International Journal of Business and Social Science, 4 (6). pp. 257-262. ISSN 2219-1933 http://ijbssnet.com/journal/index/1943 |
| spellingShingle | HD28 Management. Industrial Management Sulaiman, Yaty Othman, Abdul Rahim Perumal, Selvan Hussin, Zolkafli Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective |
| title | Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective |
| title_full | Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective |
| title_fullStr | Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective |
| title_full_unstemmed | Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective |
| title_short | Escalating the employee organisational commitment through internal market orientation: childcare centre’s perspective |
| title_sort | escalating the employee organisational commitment through internal market orientation childcare centre s perspective |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/25733/1/IJBSS%204%206%202013%20257%20262.pdf |
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