Impact of management capabilities and environmental dynamism on Nigerian SMEs marketing innovation performance

Impact of management capabilities and environmental dynamism on Nigerian SMEs marketing innovation performance

As Small and Medium Enterprises (SMEs) globally are faced with challenge of globalization, managers have to develop the essential management capabilities that can help stimulate marketing innovation performance of their business enterprises. In line with Resource-Based View (RBV) and Dynamic Capabi...

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Bibliographic Details
Main Authors: Muddaha, Garba, Yeoh, Khar Kheng, Sulaiman, Yaty
Format: Article
Language:English
Published: Society of Scientific Research and Education (SSRE) 2018
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/25735/1/IJMRR%208%201%202018%2020%2035.pdf

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