Moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention
This study examines the moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention. Using purposeful sampling technique, 375 individual National Youth Service Corps (NYSC) members serving in various locations in Kwara St...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademia Baru
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25838/1/ARBMS%207%201%202017%2021%2031.pdf |
| _version_ | 1825805364349632512 |
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| author | Yusuf, Lamidi Poespowidjojo, Donny Abdul Latief Muhammed, Abdulrahman |
| author_facet | Yusuf, Lamidi Poespowidjojo, Donny Abdul Latief Muhammed, Abdulrahman |
| author_sort | Yusuf, Lamidi |
| collection | UUM |
| description | This study examines the moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention. Using purposeful sampling technique, 375 individual National Youth
Service Corps (NYSC) members serving in various locations in Kwara States, Nigeria were randomly selected and sampled by means of a structured questionnaire.The Partial Least Square-Structural Equation Model was used to test the model hypotheses. Result reveals that there is a positive and significant relationship between entrepreneurial knowledge and graduates entrepreneurial intention, however, the moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention was
negatively supported, suggesting Nigerian graduate preference for white collar jobs due to the societal negative perception about graduates becoming entrepreneur upon graduation. It is recommended that the government at all levels should intensify effort towards promoting positive entrepreneurial perception, that will enhance the perception of the entrepreneur as a viable career alternative, and similarly, the government should create an enabling environment that promotes
positive entrepreneurial culture. |
| first_indexed | 2024-07-04T06:31:07Z |
| format | Article |
| id | uum-25838 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:31:07Z |
| publishDate | 2017 |
| publisher | Akademia Baru |
| record_format | eprints |
| spelling | uum-258382019-04-04T06:31:05Z https://repo.uum.edu.my/id/eprint/25838/ Moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention Yusuf, Lamidi Poespowidjojo, Donny Abdul Latief Muhammed, Abdulrahman HB Economic Theory This study examines the moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention. Using purposeful sampling technique, 375 individual National Youth Service Corps (NYSC) members serving in various locations in Kwara States, Nigeria were randomly selected and sampled by means of a structured questionnaire.The Partial Least Square-Structural Equation Model was used to test the model hypotheses. Result reveals that there is a positive and significant relationship between entrepreneurial knowledge and graduates entrepreneurial intention, however, the moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention was negatively supported, suggesting Nigerian graduate preference for white collar jobs due to the societal negative perception about graduates becoming entrepreneur upon graduation. It is recommended that the government at all levels should intensify effort towards promoting positive entrepreneurial perception, that will enhance the perception of the entrepreneur as a viable career alternative, and similarly, the government should create an enabling environment that promotes positive entrepreneurial culture. Akademia Baru 2017 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/25838/1/ARBMS%207%201%202017%2021%2031.pdf Yusuf, Lamidi and Poespowidjojo, Donny Abdul Latief and Muhammed, Abdulrahman (2017) Moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention. Journal of Advanced Research in Business and Management Studies, 7 (1). pp. 21-31. ISSN 2462-1935 http://www.akademiabaru.com/arbms.html |
| spellingShingle | HB Economic Theory Yusuf, Lamidi Poespowidjojo, Donny Abdul Latief Muhammed, Abdulrahman Moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention |
| title | Moderating effect of perceived social norms on the
relationship between entrepreneurial knowledge and
graduates entrepreneurial intention |
| title_full | Moderating effect of perceived social norms on the
relationship between entrepreneurial knowledge and
graduates entrepreneurial intention |
| title_fullStr | Moderating effect of perceived social norms on the
relationship between entrepreneurial knowledge and
graduates entrepreneurial intention |
| title_full_unstemmed | Moderating effect of perceived social norms on the
relationship between entrepreneurial knowledge and
graduates entrepreneurial intention |
| title_short | Moderating effect of perceived social norms on the
relationship between entrepreneurial knowledge and
graduates entrepreneurial intention |
| title_sort | moderating effect of perceived social norms on the relationship between entrepreneurial knowledge and graduates entrepreneurial intention |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/25838/1/ARBMS%207%201%202017%2021%2031.pdf |
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