E-commerce adoption research: a review of literature

The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012- 2017. This study found that e-commerce adoption studies can be class...

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Main Authors: Khoo, Vivian, Ahmi, Aidi, Saad, Ram Al Jaffri
Format: Article
Language:English
Published: Academic Research Publishing Group 2018
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/26029/1/IJSSR%206%202018%2090%2099.pdf
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author Khoo, Vivian
Ahmi, Aidi
Saad, Ram Al Jaffri
author_facet Khoo, Vivian
Ahmi, Aidi
Saad, Ram Al Jaffri
author_sort Khoo, Vivian
collection UUM
description The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012- 2017. This study found that e-commerce adoption studies can be classified into six themes: factors affecting e-commerce adoption, barrier of e commerce adoption, implication of e-commerce adoption, e-commerce adoption process, improvement of e-commerce adoption and e-commerce web attraction. It is found that existing literature has given considerable attention to the drivers that facilitate e-commerce adoption while other themes have received far less attention from researchers. The significant factors that influence e-commerce adoption includes management’s support, the role of government, perceived benefits, external pressures, organizational readiness, IT-related skills, capabilities and infrastructure, among others. Such limited scope of study efforts could only provide a stagnant view towards partial understanding of the dynamic diffusion process of e-commerce. Future research shall be extended to explore e-commerce adoption from the process perspective and investigate the post-adoption stages of e-commerce to observe how e-commerce adoption evolves over time.
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spelling uum-260292019-05-08T07:14:43Z https://repo.uum.edu.my/id/eprint/26029/ E-commerce adoption research: a review of literature Khoo, Vivian Ahmi, Aidi Saad, Ram Al Jaffri HF5601 Accounting The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012- 2017. This study found that e-commerce adoption studies can be classified into six themes: factors affecting e-commerce adoption, barrier of e commerce adoption, implication of e-commerce adoption, e-commerce adoption process, improvement of e-commerce adoption and e-commerce web attraction. It is found that existing literature has given considerable attention to the drivers that facilitate e-commerce adoption while other themes have received far less attention from researchers. The significant factors that influence e-commerce adoption includes management’s support, the role of government, perceived benefits, external pressures, organizational readiness, IT-related skills, capabilities and infrastructure, among others. Such limited scope of study efforts could only provide a stagnant view towards partial understanding of the dynamic diffusion process of e-commerce. Future research shall be extended to explore e-commerce adoption from the process perspective and investigate the post-adoption stages of e-commerce to observe how e-commerce adoption evolves over time. Academic Research Publishing Group 2018 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/26029/1/IJSSR%206%202018%2090%2099.pdf Khoo, Vivian and Ahmi, Aidi and Saad, Ram Al Jaffri (2018) E-commerce adoption research: a review of literature. The Journal of Social Sciences Research (6). pp. 90-99. ISSN 24136670 http://doi.org/10.32861/jssr.spi6.90.99 doi:10.32861/jssr.spi6.90.99 doi:10.32861/jssr.spi6.90.99
spellingShingle HF5601 Accounting
Khoo, Vivian
Ahmi, Aidi
Saad, Ram Al Jaffri
E-commerce adoption research: a review of literature
title E-commerce adoption research: a review of literature
title_full E-commerce adoption research: a review of literature
title_fullStr E-commerce adoption research: a review of literature
title_full_unstemmed E-commerce adoption research: a review of literature
title_short E-commerce adoption research: a review of literature
title_sort e commerce adoption research a review of literature
topic HF5601 Accounting
url https://repo.uum.edu.my/id/eprint/26029/1/IJSSR%206%202018%2090%2099.pdf
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