The influences of attitude, social influence and price consciousness in promoting consumers’ intention to purchase counterfeit products
Counterfeiting has been proven to be a serious issue around the globe since the last few decades where counterfeiting is linked with varies of problems that causes chaos in economic activities and social life. This article sets out to examine factors influencing consumers’ intention to purchase coun...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26094/1/IJSCM%208%201%202019%20683%20689.pdf |