Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia
Despite of the world global crisis, Indonesia are able to record high and consistent economic growth, it also gain a strong and increasing domestic consumption number. The growing number of Indonesian middle-class that attract investors and businessmen, but the attraction has indirectly cause a vici...
| Autores principales: | , , |
|---|---|
| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
The Institute of Research & Community Outreach
2018
|
| Materias: | |
| Acceso en línea: | https://repo.uum.edu.my/id/eprint/26095/1/N%2017%201%202017%2030%2036.pdf |
| _version_ | 1825805409549549568 |
|---|---|
| author | Anggrianto, Christian Shaari, Nassiriah Abdul Hamid, Norsiah |
| author_facet | Anggrianto, Christian Shaari, Nassiriah Abdul Hamid, Norsiah |
| author_sort | Anggrianto, Christian |
| collection | UUM |
| description | Despite of the world global crisis, Indonesia are able to record high and consistent economic growth, it also gain a strong and increasing domestic consumption number. The growing number of Indonesian middle-class that attract investors and businessmen, but the attraction has indirectly cause a vicious competition between businesses to seize the middle-class market.Therefore, this research aims to identified the most important factor in building a unique selling preposition to reach out to the middle-class consumer in Indonesia. The basic theory that used in this research are Unique selling proposition, positioning, branding, and the middle class market. The research method that will be used is triangulation research method, a method that often use in social science research, it refer to the application and combination of several
methods focusing on the same phenomenon. |
| first_indexed | 2024-07-04T06:31:51Z |
| format | Article |
| id | uum-26095 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:31:51Z |
| publishDate | 2018 |
| publisher | The Institute of Research & Community Outreach |
| record_format | eprints |
| spelling | uum-260952019-06-02T01:11:05Z https://repo.uum.edu.my/id/eprint/26095/ Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia Anggrianto, Christian Shaari, Nassiriah Abdul Hamid, Norsiah QA75 Electronic computers. Computer science Despite of the world global crisis, Indonesia are able to record high and consistent economic growth, it also gain a strong and increasing domestic consumption number. The growing number of Indonesian middle-class that attract investors and businessmen, but the attraction has indirectly cause a vicious competition between businesses to seize the middle-class market.Therefore, this research aims to identified the most important factor in building a unique selling preposition to reach out to the middle-class consumer in Indonesia. The basic theory that used in this research are Unique selling proposition, positioning, branding, and the middle class market. The research method that will be used is triangulation research method, a method that often use in social science research, it refer to the application and combination of several methods focusing on the same phenomenon. The Institute of Research & Community Outreach 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26095/1/N%2017%201%202017%2030%2036.pdf Anggrianto, Christian and Shaari, Nassiriah and Abdul Hamid, Norsiah (2018) Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia. Nirmana, 17 (1). pp. 30-36. ISSN 0215-0905 http://doi.org/10.9744/nirmana.17.1.30-36 doi:10.9744/nirmana.17.1.30-36 doi:10.9744/nirmana.17.1.30-36 |
| spellingShingle | QA75 Electronic computers. Computer science Anggrianto, Christian Shaari, Nassiriah Abdul Hamid, Norsiah Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia |
| title | Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia |
| title_full | Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia |
| title_fullStr | Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia |
| title_full_unstemmed | Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia |
| title_short | Faktor terpenting dalam membangun Unique Selling Proposition untuk menjangkau konsumen kelas menengah Indonesia |
| title_sort | faktor terpenting dalam membangun unique selling proposition untuk menjangkau konsumen kelas menengah indonesia |
| topic | QA75 Electronic computers. Computer science |
| url | https://repo.uum.edu.my/id/eprint/26095/1/N%2017%201%202017%2030%2036.pdf |
| work_keys_str_mv | AT anggriantochristian faktorterpentingdalammembangununiquesellingpropositionuntukmenjangkaukonsumenkelasmenengahindonesia AT shaarinassiriah faktorterpentingdalammembangununiquesellingpropositionuntukmenjangkaukonsumenkelasmenengahindonesia AT abdulhamidnorsiah faktorterpentingdalammembangununiquesellingpropositionuntukmenjangkaukonsumenkelasmenengahindonesia |