The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefullness and the intention to adopt online banking in Malaysia
Strategy is an important element in enhancing management competitiveness which directly influences firm performance. Therefore, contemporary business environments which are driven by technology require urgent and sustained attention by firms seeking to enhance their competitiveness. Simply put, tech...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Academy of Business and Retail Management (ABRM)
2019
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26165/1/JBRMR%2013%203%202019%20123%20136.pdf |