The determinants of goal realization and the significant role of self-efficacy in the Malaysian franchise industry
The franchising industry in Malaysia is worth more than RM27 billion in 2017 and is rising. However, the local franchisees are still lagging behind their international players in their home country. Hence, the objective of this study is to determine the factors that lead to the innovative goal real...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Academy of Business and Retail Management (ABRM)
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26167/1/JBRMR%2013%202%202018%2012%2019.pdf |