Determinants of attitudes towards web advertising: an evidence from Malaysia
The purpose of this study is to examine the factors which influence of the consumer’s Attitudes Towards Web Advertisement (ATWA). Drawing conceptual framework from Elaboration Likelihood Model (ELM), the influence of the six independent variables have been analyzed in this study, including informat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26195/1/JTM%2011%201A%202019%2081%2093.pdf |