| Summary: | Literatures proposed that culture does influence the success of leadership communication.
Mahathir was criticised to be a leader who promotes the betterment of the majority community
and marginalised the Indians. Despite of that, the Indians in Malaysia showed advancement in
various sectors including politics, economy and social. Therefore, this exploratory study aims to
bridge the gap by investigating the attributes that link between Mahathir’s leadership
communication and Indian community. Qualitative methodology was utilized and data were
collected through a series of intensive interviews with 15 informants consists of Indian political,
non-governmental organisation and community representatives. Based on the thematic analysis,
two main attributes that strongly link to Indian culture were identified: leadership communication
conception (Sattva Guna) and characteristics of good leadership communication (Sattva
characteristics). This study has contributed to enhance understanding of leadership
communication from multi-cultural context, specifically about the Indian’s cultural conceptions
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