Service quality and customer preference towards Islamic banking in Malaysia: A study using Carter model

Service quality and customer preference towards Islamic banking in Malaysia: A study using Carter model

This study has been carried out to identify elements of service quality influencing customers’ preference towards Islamic Banking products and services in Malaysia. An alternative service quality measurement model called CARTER developed by Othman and Owen (2001) has been used particularly to addres...

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Detalhes bibliográficos
Principais autores: Lamsali, Hendrik, Che Razak, Razli, Mad Lazim, Halim, Ismail, Hirun Azaman, Ahmad Arshad, Darwina, Adnan, Khairul Anuar
Formato: Conference or Workshop Item
Idioma:English
Publicado em: 2005
Assuntos:
HG Finance
Acesso em linha:https://repo.uum.edu.my/id/eprint/262/1/SERVICE_QUALITY_AND_CUSTOMER_PREFERENCE_TOWARDS.....pdf

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