Servitization in Malaysian poultry contract farming: a critical overview
The old dichotomy between product and service has been replaced by a service-product continuum. In the management literature this is referred to as the ‘Servitization of Products’. This shift in business model is important because it means the interests of clients and providers are much more closel...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26246/1/IJSCM%206%201%202017%20259%20265.pdf |